christmas price war
The major UK supermarkets are preparing themselves for what some are expecting to be the biggest cut price Christmas period in years, adding pressure on specialist retailers and fighting for a share of the former Woolworths market, following the collapse of the retailer after last Christmas.
The UK’s top three supermarkets are all expanding non-food ranges, which tend to attract higher profit margins than groceries, stepping up the pressure on specialist retailers.
Tesco said it would be cutting prices on fifty household technology products during the run up to the holidays, they include a Philips Blu-Ray DVD player, an Intempo iPod Dock and Fuji 10 Mega Pixel camera. This follows similar reductions on items such as music, games, toys and clothing.
“This year will be the most aggressive on price in a decade,” said Asda as they unveiled their own list of cut price deals in the lead up to Christmas, while Sainsbury’s expect the market to be ‘fiesty’ if not an all out price war.
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